騰訊社(she)交(jiao)廣告的(de)兩種計費(fei)方式，你們(men)還(huan)記得嗎(ma)？

騰(teng)訊(xun)社交廣(guang)(guang)(guang)(guang)告(gao)(gao)主要(yao)支(zhi)持兩種計(ji)費(fei)方式CPC與CPM，投(tou)放 廣(guang)(guang)(guang)(guang)點通 廣(guang)(guang)(guang)(guang)告(gao)(gao)需要(yao)先進(jin)(jin)行(xing)(xing)賬戶的(de)(de)(de)充(chong)值，在進(jin)(jin)行(xing)(xing)廣(guang)(guang)(guang)(guang)告(gao)(gao)的(de)(de)(de)投(tou)放。 CPC 廣(guang)(guang)(guang)(guang)告(gao)(gao)就(jiu)是我(wo)們(men)(men)常說的(de)(de)(de)點擊付費(fei)，用(yong)(yong)戶對我(wo)們(men)(men)的(de)(de)(de)廣(guang)(guang)(guang)(guang)告(gao)(gao)進(jin)(jin)行(xing)(xing)點擊才進(jin)(jin)行(xing)(xing)收(shou)取(qu)費(fei)用(yong)(yong)，曝光之類的(de)(de)(de)不進(jin)(jin)行(xing)(xing)廣(guang)(guang)(guang)(guang)告(gao)(gao)費(fei)用(yong)(yong)的(de)(de)(de)收(shou)取(qu)。 CPM按千次展現進(jin)(jin)行(xing)(xing)收(shou)費(fei)，我(wo)們(men)(men)的(de)(de)(de)廣(guang)(guang)(guang)(guang)告(gao)(gao)每對用(yong)(yong)戶展現1000就(jiu)收(shou)取(qu)相應的(de)(de)(de)費(fei)用(yong)(yong)，跟廣(guang)(guang)(guang)(guang)告(gao)(gao)的(de)(de)(de)效果沒(mei)有(you)關系，無論用(yong)(yong)戶有(you)沒(mei)有(you)注意(yi)到我(wo)們(men)(men)的(de)(de)(de)廣(guang)(guang)(guang)(guang)告(gao)(gao)，只要(yao)廣(guang)(guang)(guang)(guang)告(gao)(gao)進(jin)(jin)行(xing)(xing)展現，就(jiu)屬于(yu)一(yi)次曝光。 騰(teng)訊(xun)社交廣(guang)(guang)(guang)(guang)告(gao)(gao) 的(de)(de)(de)購買方式也有(you)兩種，分別是排期(qi)購買與競價購買。 排期(qi)購買：提前鎖定好時間(jian)跟廣(guang)(guang)(guang)(guang)告(gao)(gao)平(ping)臺進(jin)(jin)行(xing)(xing)價格的(de)(de)(de)商議(yi)，廣(guang)(guang)(guang)(guang)告(gao)(gao)的(de)(de)(de)...

騰訊廣點(dian)通廣告投放(fang)平臺上線啦！

今年(nian)(nian)最(zui)火的廣(guang)(guang)(guang)告(gao)(gao)莫(mo)過于直播(bo)帶貨，但近期#微博刷水事(shi)件#一創業(ye)者發文痛斥某(mou)美妝博主刷量(liang)騙(pian)取(qu)推(tui)廣(guang)(guang)(guang)費用(yong)的文章(zhang)，#李J琦直播(bo)不粘鍋翻(fan)車#刷屏事(shi)件，讓(rang)大家都重(zhong)新審視網(wang)紅直播(bo)帶貨這個“新晉”廣(guang)(guang)(guang)告(gao)(gao)投放形(xing)式。 據騰(teng)訊(xun)公(gong)布(bu)的2018年(nian)(nian)財報數據顯示： 在2018年(nian)(nian)全(quan)年(nian)(nian)騰(teng)訊(xun)總收(shou)(shou)(shou)入(ru)(ru)中(zhong)，網(wang)絡廣(guang)(guang)(guang)告(gao)(gao)收(shou)(shou)(shou)入(ru)(ru)達到581億元，占比近20%，成(cheng)(cheng)為騰(teng)訊(xun)最(zui)穩定和(he)重(zhong)要(yao)的收(shou)(shou)(shou)入(ru)(ru)來源之(zhi)一。 這581億網(wang)絡廣(guang)(guang)(guang)告(gao)(gao)收(shou)(shou)(shou)入(ru)(ru)主要(yao)由社交廣(guang)(guang)(guang)告(gao)(gao)和(he)媒體(ti)廣(guang)(guang)(guang)告(gao)(gao)兩部分收(shou)(shou)(shou)入(ru)(ru)組成(cheng)(cheng)，社交廣(guang)(guang)(guang)告(gao)(gao)全(quan)年(nian)(nian)同(tong)比增長55%至(zhi)398億元，占整個網(wang)絡廣(guang)(guang)(guang)告(gao)(gao)收(shou)(shou)(shou)入(ru)(ru)的比例也連(lian)續(xu)三年(nian)(nian)提高。強大的吸金能(neng)力(li)讓(rang)很(hen)...